Fast-fashion Bedding Doubling Cross-border E-commerce Sales on a Southeast Asian PlatformProject Background

PT. Bali Home Textiles seller on Indonesia’s Tokopedia, aimed to capture Southeast Asia’s summer heat market with fast-fashion bedding for Gen Z. Target markets: Indonesia, Thailand, Malaysia. Key needs: trendy designs, rapid market response, and cost control for price competitiveness.

Challenges

1. Severe homogenization in the Southeast Asian market stagnated sales of traditional-pattern bedding;

1. Strict e-commerce logistics deadlines required ≤30 days from design to shelf.

Solutions

1. Trend-driven Design: Launched a tropical plant print series in Pantone’s "Dragon Fruit Red," with detachable mattress protectors (suitable for frequent washing);

1. Supply Chain Optimization: Integrated design-production-logistics, using digital sampling to reduce sampling time to 7 days and minimum order quantity (MOQ) to 500 sets;

1. Localized Marketing: Provided multilingual product pages (Indonesian/Thai/English) with 卖点 (selling points) like "Essential for Air-conditioned Rooms" and "24-hour Express Shipping."

Results

· 80,000 units sold in the first month, 150% above target, ranking TOP 3 in the platform’s home decor category;

· 22% repurchase rate, exceeding the industry average (15%);

· 60% monthly traffic growth in Southeast Asia, expanding to Lazada, Shopee, and other platforms.

· 

Client Testimonial"Shandong Angel Home Textile Co., Ltd.’s fast-fashion bedding helped us stand out in Southeast Asia’s competitive e-commerce market! Their efficient design-to-delivery process perfectly enabled our ‘small orders, fast response’ business model."——Ms. Siti Aisyah, CEO of PT. Bali Home